SELLER'S GUIDE

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About Me
    
My Credentials
Expect the Best
    
How I Will Work for You
Marketing
     My Marketing Plan  

Buyers receiving the key to their new home


 



ABOUT ME


JENNY JOHNSON
Broker/Owner, Realty Executives of Mt. Horeb


- Over 20 years experience in the South Central Wisconsin real estate market

-  I can offer you my expertise in buying or selling all types of properties, including rural homes, vacant land, historical properties, lots & acreage, new construction, commercial & income properties, condominiums, farms, horse properties, senior properties, first time buyers' properties, 1031 Exchanges & more

-  Dedicated to giving full service & satisfaction

-  DOUBLE DIAMOND CLUB AWARD: #1 in sales & listings

-  National Association of REALTORS, Wisconsin Realtors Association & South Central Wisconsin MLS

-  Senior Real Estate Specialist

-  Professional Standards Committee

-  Community service has included: School Board Advisory, Library Board, Senior Housing, Chamber of Commerce




Realty Executives Logo






A photo collage of buyers closing on a new home


EXPECT THE BEST
EXPERIENCE EXCELLENCE


I will listen to your needs & represent your interests

During our initial interview, I will familiarize myself with your property, determine your goals and objectives, explain the process of selling, and formulate a marketing plan. Thereafter, I will keep in touch by phone, email, or mail; letting you know about advertising, showings and Buyer's feedback, and what interest has been expressed in your property.

I understand all facets of the business & will be responsible for the overall success of the project

From researching your property to present a complete listing, to doing a comprehensive Comparative Market Analysis (CMA) to determine its correct pricing, to marketing your property to create interest among the most Buyers, to writing and/or interpreting offers, to bringing an offer to close, I understand all facets of the real estate business.

I will bring you qualified buyers

As a trained professional, I not only know how much income the Buyer should make to qualify for your property, but how to get that information. Sellers and Buyers are not usually familiar with lenders' requirements for loan qualifying, because things change so rapidly and there are so many loan programs available. Buyers are more willing to share their personal financial information with a trained real estate professional and are frequently looking for an agent that can show them how to buy the property they want.

I will work to bring you a closing without surprises

I will explain each part of all offers we receive and I will complete all the necessary paperwork.  I will negotiate on your behalf.  As a third party, I can be more effective by increasing communication and helping avoid conflicts. After we have an accepted offer, I will track all the contingencies, and follow up with reminders to make sure that all deadlines are met by both the Seller and the Buyer, in order to bring you a smooth closing without undue surprises.


A collage of people doing home repairs, gardening, and enjoying their yards

 



MARKETING

Our mutual goals are to maximize the value of your property, minimize its market time, and avoid difficulties. 

Here are some of the resources I use to promote my listings:


PERSONALIZED WEBSITES & VIDEO TOURS

When you list your home with me, a personalized URL is created for it at:   
                 http://yourpropertyaddress.JennyJohnsonRealty.com
This website includes the property's video tour, complete with photos, music and text; as well as a link to complete property details.  If anyone asks you about your property, you can refer them to this easy to remember website.  Links to the video tour are also available on the MLS, Wisconsin-homes.com & other websites.


LISTINGS ON OTHER WEBSITES 

Multiple Listing Service
JennyJohnsonRealty.com
RealtyExecutives.com
Realtor.com
Photoshow.com
Postlets.com
Yahoo Classifieds
WisconsinHomes.com
Madison.Craigslist.org
Zillow.com
Trulia.com
Oodle.com
Backpage.com
Google Base
Hotpads.com
Madison.Kijiji.com
Local.com
Lycos.com
Oodle.com
Vast.com



Cyberhomes.com
Realestate.aol.com
Homescape.com
CLRSearch.com
MyRealty.com
PropBot.com
FrontDoor.com
LoopNet.com
Co-Star.com


A Realtor working with clients at her desk


PUBLICATIONS

Wisconsin State Journal
Mount Horeb Mail & Dodgeville Chronicle, or
    other local newspapers near the property

 
  OTHER

Email marketing

Yard Signs & Open Houses

Color flyers with multiple property photos

I endeavor to provide the most complete listing information available, including up to 25 property photos, aerial maps, video tours & other associated documents that show a property to its best advantage & are easily available online to other others & potential buyers

I can offer you personalized advice on changes that could make your property more marketable

With my 20+ years of working with Buyers and building relationships with repeat clientele, I might already know someone who would be interested in your property









Realty Executives Top Producer Sold Sign


 



 Continue to "The Selling Process" for more information on pricing your property, or email me now to request a meeting.